Year Of Hard SeltzerPackaging Design. Brand Identity. 3D Design
Agency: Hello Design
Role: Junior Designer
Link: https://www.instagram.com/p/Ca5MSHsgXLM/?hl=en
Year Of is a hard seltzer brand created by 88 Rising. The hard seltzer category has experienced explosive growth, with brands competing for attention through innovative packaging and bold visual storytelling. This project explores how thoughtful design—including distinctive color palettes, expressive illustrations, and contemporary typography—can differentiate a brand and capture the spirit of a rapidly evolving market.
We helped Year Of create an expressive and unique brand identity inspired by Asian zodiac culture.
I assist the Creative Director with the box packaging development, 3D modeling & rendering. Also participated in campaign development.