Google Quantum AIBrand Identity. 3D Design
Agency: Instrument
Role: 3D Design, Brand Identity
Link: https://quantumai.google/
The Quantum Artificial Intelligence Lab is a joint initiative of NASA, Universities Space Research Association, and Google Research whose goal is to pioneer research on how quantum computing might help with machine learning and other difficult computer science problems. Located in Santa Babara, CA.
Google Quantum AI want to improve its branding system while keeping some of its branding elements. We helped them redesign and reenvision their visual identity and website.
The client tasked us with rebranding Google Quantum AI to create a more modern, future-forward, and flexible visual identity. While refreshing the overall look and feel, it was important to retain key elements from the existing brand — including the use of isometric visuals, the signature yellow and blue color scheme, and subtle nature-inspired textures. The goal was to evolve the brand to better reflect its cutting-edge innovation while maintaining a sense of continuity and recognizability.
The visual identity emcompasses both the macroscopic and mircroscopic details of Quantum AI technology, using isometric illustration and subtle motion to visualize the journey of discovery and creation. Our approach is modular, sophisticated, and future-forward.
The most challenging part was developing a modular visual system that is both future-forward and accessible to multiple audiences—from scientists to the general public.
Ilustrations are created
within isometric grid, to give cohesive
perspective throughout the illustrations. Textures are used in illustrations as an accent.
These textures are directly pulled from the nature,
such as water, rocks and plants, to reinforce the
nature-inspired idea of Quantum AI.
.For the typeface selection, we wanted to communicate a sense of modernity, clarity, and approachability. After exploring several options, we landed on a clean sans-serif that supports both digital and print applications, and enhances the overall legibility and brand consistency.
Three typefaces are used for the typography system: Google Sans Display,
Google Sans, and Google Sans text.
In the project, I created 3D design, motion, and part of branding system.
Worked closely with Art Director, I designed on 3D exploration, material, color, form.
Illustration takes a significant role in our visual system. Illustrations are used to
communicate abstract, complicated, or intangible subjects of Quantum AI in the
simplest form. The illustration library is organized with three categories of topics:
Technology, Application & Impact, and Education & Research.
We utilize the illustrations to visualize the journey of quantum computing and to simplify complex technical concepts for educational purposes. The illustrations serve as both a narrative tool and a visual aid, making advanced technology more accessible and engaging.
In the project, I work closely with the Design Director to develop the visual languages from reference, sketch to 3D, we make sure the 3D elements match with the whole branding style. I explored different shapes, colors, textures, and lighting in Blender.
To ensure alignment with the brand’s vision, we refined the visual language by utilizing vibrant colors, precise tone shading and subtle shadow work, along with delicate reflective lighting and nature-inspired textures. These elements worked together to emphasize Quantum AI as a future-forward yet human-centered brand — blending technological innovation with an approachable and organic sensibility.