Google Quantum AIBrand Identity. 3D Design


Agency: Instrument
Role: 3D Design, Brand Identity
Link: https://quantumai.google/




























The Quantum Artificial Intelligence Lab is a joint initiative of NASA, Universities Space Research Association, and Google Research whose goal is to pioneer research on how quantum computing might help with machine learning and other difficult computer science problems. Located in Santa Babara, CA. 

Google Quantum AI want to improve its branding system while keeping some of its branding elements. We helped them redesign and reenvision their visual identity and website.








































The visual identity emcompasses both the macroscopic and mircroscopic details of Quantum AI technology, using isometric illustration and subtle motion to visualize the journey of discovery and creation. Our approach is modular, sophisticated, and future-forward.















































Ilustrations are created within isometric grid, to give cohesive perspective throughout the illustrations.   Textures are used in illustrations as an accent. These textures are directly pulled from the nature, such as water, rocks and plants, to reinforce the nature-inspired idea of Quantum AI.
.




















In the project, I created 3D design, motion, and part of branding system.
Worked closely with Art Director, I designed on 3D exploration, material, color, form.



Illustration takes a significant role in our visual system. Illustrations are used to 
communicate abstract, complicated, or intangible subjects of Quantum AI in the 
simplest form. The illustration library is organized with three categories of topics:
Technology, Application & Impact, and Education & Research.































Process

In the project, I work closely with the Design Director to make sure 
the 3D elements match with the whole branding style. I explored 
different shapes, colors, textures, and lighting in Blender.
© 2024 by Anqi Qiao.