Duanmu StudioExperience Design. Retail Design
Duanmu Liangjin (端木良锦) is a luxury fashion brand based in Beijing, known for its handcrafted wooden and leather bags and accessories that blend traditional Chinese artistry with modern design.
As a Assistant Designer, I worked closely with the Creative Director and the manufacturing team, develop the product displays and store window layouts for a new retail space.
This was a meaningful journey for me to explore Chinese cultural aesthetics and learn how ancient artistic traditions can be thoughtfully translated into contemporary fashion.
Beside of retail design, I also supported the development of new products, including ideation
for illustrations and patterns, as well as color palette exploration for bags and scarves.