Cosmo PieBrand Identity. Packaging Design. VFX






























Cosmo Pie is a complete reinvention of the Eskimo Pie brand. My concept, Future & Space bridges the gap between the history of the brand, the needs of today’s consumer, and looks towards a hopeful future. Cosmo Pie now consists a series of nutrient-rich ice cream products that provides the consumer with an experimental ice cream eating experience.




















































Challenge

As a brand over a century, Eskimo Pie, the chocolate-covered ice cream is a generation's memory. However, its name is derogatory toward native arctic communities. Since the name "Eskimo" means "eater of raw meat" in Inuit's language. 

Meanwhile, Eskimo Pie's current logo and packaging aren’t attractive enough in the market. How can we revitalize the Eskimo Pie brand and make it more appealing to current customers?










Research

Through researching and organizing Eskimo Pie’s previous branding and packaging, a rough feeling comes up in my mind. All of these interesting elements— the mascot’s huge rounded hat, the metallic and reflective 
materials on the package, the dark blue color….. all remind me of space and the astronaut. 






Logo Development















We always have the right one for you.
Cosmo Pie provides you with four flavors with four different nutrition formulas in order to face different scenarios. 
















Cosmo Fluid is a liquid form of ice cream.You could either 
drink it as a shake, or put it in the freezer for several hours 
and enjoy an ice cream bar.
















Each Cosmo Pie product has a collectible keychain with it. 
This brings you a happy moment when purchasing Cosmo
Pie. Everyone has a kid at heart, enjoying small things and
being happy with our Cosmo Pie little gifts.




© 2024 by Anqi Qiao.